What CRM system should we use? There are a lot of CRM systems around, but where do we get most for our money. Do we really need a full CRM or is it in fact contact management we are requesting?
I found a good report from CRMguro. This point out the following vendors for the small/medium market:
• ACT2000 (Contact manager) • Goldmine Front Office (CRM) • Maximizer 7.0 Enterprise (CRM) • Commence RM (Low end CRM – USA) • SuperOffice (Low end CRM – Europe) • SalesLogix (Mid market CRM leader – USA) • Margeting.manager (Mid market CRM leader – Europe) • UpShot.com (Hosted solution) • Salesforce (Hosted solution) • Salesnet (Hosted solution)
A god place to find information on SFA (Sales Force Automation) and CRM (Customer Relationship Management) is on CRM4MSE and www.crmguro.com. On CRM4MSE I found great reports on SuperOffice vs. Commence RM and tools for evaluation CRM systems.
On crm4sme there is an article about Microsoft entering the SME CRM market in Q4 2002 – this is very interesting how this could change the CRM-market.